1Price it

Every quote checked against the market and your real costs.

Reel Rate knows what your gear, overhead and taxes cost you. It shows your break-even, the market range, and exactly where your price lands between them.

1 in 5 client-based photographers name setting prices as their biggest business challenge. Source: Zenfolio, 2024 State of the Photography Industry (7,646 respondents).

Corporate day, Northeast1 shoot day

Break-even $1,120

Your quote $1,200

Typical $1,900Top $3,100

Your labor, 10 hours$650

Gear wear, camera and lights$180

Overhead share$110

Tax set-aside$180

Suggested price$1,750

2Track it

One job, from yes to paid, without a spreadsheet.

Northlight Studio for Harbor Coffee$6,400 brand video

Mar 3Priced$6,400, in range for the Northeast.

Mar 4ProposalThree tiers sent as a link. She picked the middle one.

Mar 6SignedE-signed on her phone. Deposit invoice went with it.

Mar 14Shoot day9.5 hours logged on set.

Mar 22DeliveredEdit time tracked. Margin holding at 41%.

Mar 24PaidCard payment landed. Invoice marked paid on its own.

Mar 24Set aside$1,420 flagged for quarterly taxes.

Self-employment tax is 15.3% on top of income tax, and no client withholds it for you. That is why the last step matters. Source: IRS Topic 554.

3Win it

Keep the clients who pay you every month.

Retainer clients book their own shoot days from a private portal. When renewal comes up, Reel Rate builds the case from what you actually delivered.

Harbor Coffee's portalOctober

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Requested Oct 9 and Oct 23Confirm both

Renewal case12 months with Harbor Coffee

Shoot days delivered23 of 24

Videos shipped61

Extra requests, billed4 for $1,200

Suggested renewal$2,400 to $2,700/mo

Built by a producer who was tired of guessing.

Nicky Rizzo has run Rizzle Media Group since 2018, shooting for Monster Energy, BBC, Under Armour and TYR. Reel Rate is the software he built to run his own studio, then opened up to every video and photo pro.

Nicky Rizzo, founder

Every quote checked against the market and your real costs.

One job, from yes to paid, without a spreadsheet.

Keep the clients who pay you every month.

Built by a producer who was tired of guessing.

Built for creatives who are done undercharging.