Reel Rate is the all-in-one business companion for video and photo professionals. AI powered pricing, instant proposals, meeting transcription, tax intelligence, and financial clarity in one app.
Free to join the waitlist. Be first to launch.
Built for videographers · photographers · content creators · creative freelancers
The problem
21% of client-based photographers say pricing is their biggest business struggle. They guess, undercut, and lose money on projects they thought were profitable.
Freelancers who skip quarterly estimated payments face average surprise bills of $22,000 or more, plus IRS penalties. Most don't even know quarterlies are required.
Nearly half of photographers can't maintain a steady pipeline. They swing between being overworked and having nothing booked.
What Reel Rate does
Pricing intelligence
Enter your costs, gear, crew size, and desired margin. Reel Rate calculates exactly what to charge, then compares it against market benchmarks so you never leave money on the table.
AI proposals
Tell Reel Rate about the project: type, deliverables, timeline. AI generates a complete branded proposal with pricing breakdown, payment schedule, and terms. Ready to send.
Tax intelligence
Track quarterly estimated payments, log deductions by category, get Section 179 versus depreciation guidance, and watch your real tax burden update as you close deals.
Financial command center
Monthly revenue, costs, gear depreciation, retainer health, break even analysis, client pipeline, and profitability per project type. All in one dashboard built for creatives.
Contract signing
Every contract comes with a secure signing link. Clients review and sign from any device, both sides get a sealed copy, and the moment they sign, Reel Rate generates the deposit invoice and payment link automatically.
Every night, Reel Rate re-reads your entire book: who paid, who went quiet, who just wrapped a project, who is worth a check-in. By morning, the right follow-ups are waiting on your dashboard, ranked by what they are worth. You didn't set a single reminder.
Two weeks after a project wraps, Reel Rate suggests the testimonial ask while the work is still fresh. Six weeks out with nothing new booked, it suggests the rebook. A deal going cold gets flagged before it dies. One tap does the thing, and doing the thing clears the nudge.
Every client gets a verdict in plain English: how long since your last touch, how fast they pay, how much the relationship is worth. The timeline underneath shows the proof, down to each retainer payment. No spreadsheets, no guessing which client quietly drifted.
When you draft a check-in, Reel Rate already read the file: the last project by name, how long you have worked together, the open quote. The draft comes out sounding like a working creative texting a client they respect. You edit, you send, nothing goes out without you.
When a retainer is up for renewal, Reel Rate shows your effective rate, your true margin, and your delivery record, then tells you what the data supports asking. If the numbers back a raise, it names the number. If they don't, it says hold. Either way, you walk in armed.
Pricing
Two simple plans. No tiers to decode.
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