For HoneyBook & Dubsado switchers
Your CRM raised its prices.
We built a better one for creatives.
HoneyBook's Starter plan jumped from $19 to $36 a month, an 89% increase, and the loyalty discount for longtime members ran out in February. Reel Rate is $19.99 flat, built only for video and photo professionals.
Waitlist members get first access when Reel Rate launches.
The receipts
The incumbents keep raising prices. We won't play that game.
HoneyBook
$36–$129/mo
- Starter went $19 → $36/mo in Feb 2025 (+89%)
- 20% loyalty discount expired Feb 2026. Everyone pays full rate now
- A general tool for every kind of service business
Dubsado
$335–$525/yr
- Raised prices for new subscribers in Dec 2025 with Dubsado 3.0
- Powerful, but famously complex to set up
- A general tool for every kind of service business
Reel Rate
$19.99/mo flat
- One plan, everything included, with 40 AI credits a month
- Built only for videographers & photographers
- Knows your market: researched rate estimates by project type and region, plus anonymized crowd rates as creatives contribute
- Import your HoneyBook or Dubsado clients in about a minute
- Your data exports anytime: clients, invoices, full archive
Sources: HoneyBook Help Center, "HoneyBook plan pricing changes" (Feb 4, 2025 price change; existing members got 20% off for one year); Fstoppers, Jan 30, 2025 (Starter $19 to $36). Dubsado, "Dubsado 3.0" launch page (new pricing for new subscriptions from Dec 1, 2025). Prices reviewed September 2026. HoneyBook and Dubsado are trademarks of their respective owners; Reel Rate is not affiliated with or endorsed by either.
Why creative-first matters
A generic CRM tracks your work. Reel Rate prices it.
Price with real market data
See where your quote sits against researched rate estimates for your project type and region. As creatives report pricing, anonymized crowd rates join the picture. They're published only once at least 5 different creatives have contributed, so no one's numbers are exposed.
Proposals & e‑signature
Tiered proposals, contracts, and legally binding signatures, generated from your actual rates, sent as a link, signed on any device.
Invoices that get paid
Card and bank payments through Stripe, milestone schedules, automatic reminders, and one tap to record checks, wires, Venmo, or cash.
Retainers & scope
Monthly retainers with included hours, overage tracking, and health checks, so recurring clients stay profitable.
Time that knows your margin
Track shoot and edit time against each project and see the real profit on every job.
Tax set-aside estimates
Every payment shows an estimated set-aside so quarterly taxes don't sneak up on you. These are estimates, not tax advice.
Switching is the easy part
Bring your clients with you in about a minute.
Export your contacts
HoneyBook: Clients → Contacts → ⋯ → Download spreadsheet. Dubsado: Projects → Export. That's the whole job.
Pick the file in Reel Rate
Right after you create your account, Reel Rate asks if you're coming from HoneyBook or Dubsado and walks you through it.
Everything lands in place
Names, emails, phones, companies, and notes are matched automatically, even if the columns are in a different order. Duplicates are skipped, never doubled.
And the door swings both ways: export your clients, invoices, and a full archive of your data anytime, right from the app. No lock-in, ever.
Why join the waitlist
Join the waitlist and you're first in line at launch: first access, launch-day perks, and a direct line to shape what gets built next.
Free to join. No card required. No spam, ever.